Quality Means Conformance To Requirements, Not Elegance.

If We Deliver On Time, But The Product Has Defects, We Have Not Delivered On Time.

In A True Zero-defects Approach, There Are No Unimportant Items.

Quality Is Free. It's Not A Gift, But It's Free. The 'unquality' Things Are What Cost Money.

It Isn't What You Find, It's What You Do About What You Find.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.