Never Do Anything Yourself That You Can

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

Research Can Trap You Into The Past.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

Those Who Are Going To Be In Business Tomorrow Are Those Who Understand That The Future, As Always, Belongs To The Brave.