People Just Hate The Idea Of Losing.

If There Is Time To Reflect, Slowing Down Is Likely To Be A Good Idea.

The Confidence That Individuals Have In Their Beliefs Depends Mostly On The Quality Of The Story They Can Tell About What They See, Even If They See Little.

People Are Very Good [at] Thinking About Agents. The Mind Is Set Really Beautifully To Think About Agents. Agents Have Traits. Agents Have Behaviors. We Understand Agents. We Form Global Impression Of Their Personalities. We Are Really Not Very Good At Remembering Sentences Where The Subject Of The Sentence Is An Abstract Notion.

The Premise Of This Book Is That It Is Easier To Recognize Other People's Mistakes Than Your Own.

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common