People Alone Of All The Resources Can

The Effective Executive Knows That It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass. She Therefore Makes Sure She Puts Into The Leadership Position, Into The Standard-setting, The Performance-making Position The Person Who Has The Strength To Do The Outstanding Pacesetting Job. This Always Requires Focus On The One Strength Of A Person And Dismissal Of Weaknesses As Irrelevant Unless They Hamper The Full Deployment Of The Available Strength.

Entrepreneurs Believe That Profit Is What Matters Most In A New Enterprise. But Profit Is Secondary. Cash Flow Matters Most.

Marketing Is The Distinguishing, Unique Function Of The Business.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

As A Rule We Perceive What We Expect To Perceive... The Unexpected Is Usually Not Received At All.