One Of The Things It Was Obvious

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

I Knew That If I Failed I Wouldn't Regret That, But I Knew The One Thing I Might Regret Is Not Trying.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

Obsess About Customers, Not Competitors.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform