One Of The Things It Was Obvious

You Don't Choose Your Passions; Your Passions Choose You.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

Market Leadership Can Translate Directly To Higher Revenue, Higher Profitability, Greater Capital Velocity And Correspondingly Stronger Returns On Invested Capital.

The Smartest People Are Constantly Revising Their Understanding, Reconsidering A Problem They Thought They’d Already Solved. They’re Open To New Points Of View, New Information, New Ideas, Contradictions, And Challenges To Their Own Way Of Thinking.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.