Our Biggest Cost Is Not Power, Or

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

My Own View Is That Every Company Requires A Long-term View.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.