Obsess About Customers, Not Competitors.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

You Know, If You Make A Customer Unhappy They Won't Tell Five Friends, They'll Tell 5,000 Friends. So, We Are At A Point Now Where We Have All Of The Things We Need To Build An Important And Lasting Company, And If We Don't, It Will Be Shame On Us.

I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts