Obsess About Customers, Not Competitors.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

Am I Going To Regret Leaving Wall Street? No. Will I Regret Missing The Beginning Of The Internet? Yes.

Amazon Pages And Amazon Upgrade Leverage Amazon's Existing 'search Inside The Book' Technology To Give Customers Unusual Flexibility In How They Buy And Read Books, .. In Collaboration With Our Publishing Partners, We're Working Hard To Make The World's Books Instantly Accessible Anytime And Anywhere.

Mediocre Theoretical Physicists Make No Progress. They Spend All Their Time Understanding Other People's Progress.

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.