Be Proud Of Your Choices, Not Your

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

It's Harder To Be Kind Than Clever