Be Proud Of Your Choices, Not Your

The Three Most Important Things In Retail Are Location, Location, Location. The Three Most Important Things For Our Consumer Business Are Technology, Technology, Technology.

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.