If You Think About The Long Term

Cultures Aren’t So Much Planned As They Evolve From That Early Set Of People.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

I Like To Be Counted On.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Failure Comes Part And Parcel With Invention. It’s Not Optional.