Normal Is Fading Away. Governments And Industries

The Internet Has Opened The Door For Millions Of Businesses To Do Things Differently, Because There Are Other Assets Now, Assets That Can Transcend Location. Your Permission To Talk To Customers, Your Reputation, Your Unique Products-you Can Build A Business Around Them Online.

When In Doubt, Tell Yourself The Truth.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Art Isn't Only A Painting. Art Is Anything That Is Creative, Passionate And Personal. Art Is The Unique Work Of A Human Being Created To Touch Another. Art Is Created To Have An Impact, To Change Someone Else.