Be Relentlessly Generous, Without Focusing On When

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

When You Can Swim, Who Cares How Deep The Water Is?

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'