Nobody Wants To Buy Sour Milk.

I Don't Think Apple Has To Own A Content Business.

Life Is Fragile. We're Not Guaranteed A Tomorrow So Give It Everything You've Got.

Without Encryption, You And I Wouldn't Be Able To Do Our Banking Online. We Wouldn't Be Able To Buy Things Online, Because Your Credit Cards - They've Probably Been Ripped Off Anyway, But They Would Be Ripped Off Left And Right Every Day If There Wasn't Encryption.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

Our New Watches Are Made Entirely Of Double Super Gold. They Are Just A Piece Of Gold That You Can Wear To The Left, Right, Or Directly On Top Of The Other Gold You Own.