Nobody Wants To Buy Sour Milk.

We Sold More Ipads In The Last Quarter Alone Than Any Pc Manufacturer Sold In Their Entire Line.

Certainly Some Things That Are Very Good Can Sometimes Be Used In A Bad Way.

There's A Mountain Of Information About Us. I Mean There's So Much. Anyway, I'm Not An Intelligence Person. But I Just Look At It And It's A Mountain Of Data.

There's A Lot Of Health Information Available On Your Smart Phone. There's Financial Information. There's Your Conversations, There's Business Secrets. There's An Enormous Long List Of Things That There's Probably More Information About You On Here Than Exists In Your Home, Right. Which Makes It A Lot More Valuable To All The Bad Guys Out There.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.