I Just Want To Build Great Products.

Since These Early Days, I Have Seen And Have Experienced Many Types Of Discrimination And All Of Them Were Rooted In The Fear Of People That Were Different Than The Majority.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

Apple Watch Is The Most Personal Device We've Ever Created.

For The Most Important Decisions In Your Life, Trust Your Intuition, And Then Work With Everything You Have, To Prove It Right.

We Believe In Saying No To Thousands Of Projects So That We Can Really Focus On The Few That Are Truly Important And Meaningful To Us.