Nobody Should Be Allowed To Create General

I Admire People With Gentle Manners Who Treat Other People As Human Beings.

You Aren't Advertising To A Standing Army; You Are Advertising To A Moving Parade. Three Million Consumers Get Married Every Year. The Advertisement Which Sold A Refrigerator To Those Who Got Married Last Year Will Probably Be Just As Successful With Those Who'll Get Married Next Year. An Advertisement Is Just Like A Radar Sweep, Constantly Hunting New Prospects As They Come Into The Market. Get A Good Radar And Keep It Sweeping.

The Consumer Isn't A Moron; She Is Your Wife.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.