Nobody Should Be Allowed To Create General

The Secret Of Long Life Is Double Careers. One To About Age Sixty, Then Another For The Next Thirty Years.

You Can't Save Souls In An Empty Church.

I Avoid Clients For Whom Advertising Is Only A Marginal Factor In Their Marketing Mix. They Have An Awkward Tendency To Raid Their Advertising Appropriations Whenever They Need Cash For Other Purposes.

When You Advertise Fire Extinguishers, Open With The Fire.

Don't Count The People That You Reach, Reach The People Who Count