I Figure That My Staff Will Be

I Always Said That Mega-mergers Were For Megalomaniacs.

If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don't Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

The Temptation To Entertain Instead Of Selling Is Contagious.

Always Hold Your Sales Meetings In Rooms Too Small For The Audience, Even If It Means Holding Them In The Wc. 'standing Room Only' Creates An Atmosphere Of Success, As In Theatres And Restaurants, While A Half-empty Auditorium Smells Of Failure.