I Figure That My Staff Will Be

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

Don't Hire A Dog, Then Bark Yourself

Great Hospitals Do Two Things. They Look After Patients, And They Teach Young Doctors. We Look After Clients, And We Teach Young Advertising People.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

I Don't Know The Rules Of Grammar... If You're Trying To Persuade People To Do Something, Or Buy Something, It Seems To Me You Should Use Their Language, The Language They Use Every Day, The Language In Which They Think. We Try To Write In The Vernacular.