Big Ideas Are Usually Simple Ideas.

Never Stop Testing, And Your Advertising Will Never Stop Improving.

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

Every Ad Is An Investment In The Long-term Image Of A Brand.

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

Madison Avenue Is Full Of Masochists Who Unconsciously Provoke Rejection By Their Clients. I Know Brilliant Men Who Have Lost Every Account They Have Ever Handled.