People Rarely Buy What They Need. They

The Internet Was Supposed To Homogenize Everyone By Connecting Us All. Instead What It's Allowed Is Silos Of Interest.

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.