No One Can Force You To Stand

The Rest Of The World Isn't Nearly As Important As The Few Who Are Here.

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.

Great Leaders Don't Try To Please Everyone. Great Leaders Don't Water Down Their Message In Order To Make The Tribe A Bit Bigger. Instead, They Realize That A Motivated, Connected Tribe In The Midst Of A Movement Is Far More Powerful Than A Larger Group Could Ever Be.

Art Is Never Defect-free. Things That Are Remarkable Never Meet Spec, Because That Would Make Them Standardized, Not Worth Talking About.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.