No Niche Is Too Small If It's

Winners Quit All The Time. They Just Quit The Right Stuff At The Right Time.

Don't Save The Canary. Fix The Coal Mine.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.