Build It, And They Will Come" Only

Everyone Will Think It's Stupid!" "everyone Says It's Impossible." Guess What? Everyone Works In The Balloon Factory And Everyone Is Wrong.

If Your Organization Requires Success Before Commitment, It Will Never Have Either.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.