No More Than Six Words On A

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Every Activity Worth Doing Has A Learning Curve.

Giving People What They Want Isn't Always What They Want.

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.