The Rules Are Now Clear: No One

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Learning Is Not Done To You, It Is Something You Choose To Do.