No Great Marketing Decisions Have Ever Been

Innovation, I Believe, Is The Only Way That America Will Regain The Initiative In A Global Dynamic Economy.

I Remember Going Into Steve's [jobs] House, And He Had Almost No Furniture In It. He Just Had A Picture Of Einstein, Whom He Admired Greatly, And He Had A Tiffany Lamp And A Chair And A Bed. He Just Didn't Believe In Having Lots Of Things Around, But He Was Incredibly Careful In What He Selected.

There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data