No Great Marketing Decisions Have Ever Been

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

Innovation, I Believe, Is The Only Way That America Will Regain The Initiative In A Global Dynamic Economy.

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.