My Grandfather Taught Me That It Is

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.

I've Not Seen An Effective Manager Or Leader Who Can't Spend Some Fraction Of Time Down In The Trenches... If They Don't Do That They Get Out Of Touch With Reality, And Their Whole Thought And Management Process Becomes Abstract And Disconnected.

I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.