Ebooks Had To Happen.

Percentage Margins Are Not One Of The Things We Are Seeking To Optimize. It’s The Absolute Dollar Free Cash Flow Per Share That You Want To Maximize, And If You Can Do That By Lowering Margins, We Would Do That. So If You Could Take The Free Cash Flow, That’s Something That Investors Can Spend. Investors Can’t Spend Percentage Margins.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.

Obsess About Customers, Not Competitors.

We Expect All Our Businesses To Have A Positive Impact On Our Top And Bottom Lines ... Profitability Is Very Important To Us Or We Wouldn't Be In This Business.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.