Mission Defines Strategy, And Strategy Defines Structure.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Follow Effective Action With Quiet Reflection. From The Quiet Reflection Will Come Even More Effective Action.

One Does Not Start With Facts. One Starts With Opinions.

Business, That's Easily Defined - It's Other People's Money.

Information Is The Manager's Main Tool, Indeed The Manager's Capital, And It Is He Who Must Decide What Information He Needs And How To Use It.