The Days Of The 'intuitive' Manager Are

There Is Nothing So Useless As Doing Efficiently That Which Should Not Be Done At All.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

Organizationally What Is Required - And Evolving - Is Systems Management.

The Manager Is A Servant. His Master Is The Institution He Manages And His First Responsibility Must Therefore Be To It.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.