Marketing Management Is Now Tribal Leadership.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

If You Do A Job Where Someone Tells You Exactly What To Do, They Will Find Someone Cheaper Than You To Do It. And Yet Our Schools Are Churning Out Kids Who Are Stuck Looking For Jobs Where The Boss Tells Them Exactly What To Do.

It's Not An Accident That Successful People Read More Books.

If You Think Cat Food Is For Cats, How Come It Doesn't Come In Mouse Flavor?