Marketing Management Is Now Tribal Leadership.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

Fear For A Linchpin Is A Clue That You're Getting Close To Doing Something Important.

If You Don't Know How It Works, Find Out. If You're Not Sure If It Will Work, Try It. If It Doesn't Make Sense, Play With It Until It Does. If It's Not Broken, Break It. If It Might Not Be True, Find Out.

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

Don't Wait To Be Picked. Pick Yourself.