It's More Important That You Be Passionate

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

No Organization Ever Created An Innovation. People Innovate, Not Companies.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

The Market ... Demands A Signal From You That You're Serious, Powerful, Accepted, And Safe.

Leaders Have Followers, Managers Have Employees. Managers Make Widgets, Leaders Make Change.