Marketing Is Too Important To Be Left

Why Are We Here? I Think Many People Assume, Wrongly, That A Company Exists Solely To Make Money. Money Is An Important Part Of A Companys Existence, If The Company Is Any Good. But A Result Is Not A Cause. We Have To Go Deeper And Find The Real Reason For Our Being.

Management By Walking Around

Take Risks. Ask Big Questions. Don't Be Afraid To Make Mistakes; If You Don't Make Mistakes, You're Not Reaching Far Enough.

Profit Is Not The Proper End And Aim Of Management - It Is What Makes All Of The Proper Ends And Aims Possible

People, Materials, Facilities, Money, And Time Are The Resources Available To Us For Conducting Our Business. By Applying Our Skills, We Turn These Resources Into Useful Products And Services. If We Do A Good Job, Customers Pay Us More For Our Products Than The Sum Of Our Costs In Producing And Distributing Them. This Difference, Our Profit, Represents The Value We Add To The Resources We Utilize.