Marketing Is Too Important To Be Left

The Betterment Of Society Is Not A Job To Be Left To A Few. It's A Responsibility To Be Shared By All.

People, Materials, Facilities, Money, And Time Are The Resources Available To Us For Conducting Our Business. By Applying Our Skills, We Turn These Resources Into Useful Products And Services. If We Do A Good Job, Customers Pay Us More For Our Products Than The Sum Of Our Costs In Producing And Distributing Them. This Difference, Our Profit, Represents The Value We Add To The Resources We Utilize.

Why Are We Here? I Think Many People Assume, Wrongly, That A Company Exists Solely To Make Money. Money Is An Important Part Of A Companys Existence, If The Company Is Any Good. But A Result Is Not A Cause. We Have To Go Deeper And Find The Real Reason For Our Being.

Marketing Is Too Important To Be Left To The Marketing Department.

Management By Walking Around