Logic And Over-analysis Can Immobilise And Sterilize

A Principle Isn't A Principle Until It Costs You Something.

Nothing Is So Powerful As An Insight Into Human Nature... What Compulsions Drive A Man, What Instincts Dominate His Action. If You Know These Things Abut A Person, You Can Touch Him At The Core Of His Being.

In Advertising, Not To Be Different Is Virtually Suicidal.

Research Can Trap You Into The Past.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.