Find The Simple Story In The Product,

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

I Warn You Against Believing That Advertising Is A Science.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.