Let Your Joy Be In Your Journey,

I Am Confident Our Best Years Lie Ahead Of Us And That Together We Will Continue To Make Apple The Magical Place That It Is.

Creativity And Innovation Are Something You Can’t Flowchart Out. Some Things You Can, And We Do, And We’re Very Disciplined In Those Areas. But Creativity Isn’t One Of Those. A Lot Of Companies Have Innovation Departments, And This Is Always A Sign That Something Is Wrong When You Have A Vp Of Innovation Or Something. You Know, Put A For-sale Sign On The Door.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

Apple Doesn't Do Hobbies As A General Rule.

You Can Focus On Things That Are Barriers Or You Can Focus On Scaling The Wall Or Redefining The Problem.