Certainly Some Things That Are Very Good

The Reality Of Today From A Cyber Security Point Of View - I Think Some Of The Top People Predict That The Next Big War Is Fought On Cyber Security.

People Are Running Huge Enterprises Off Of Hacking And Stealing Data.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

From Our Point Of View It's Important That Apple Not Be The Developer For The World. We Can't Take All Of Our Energy And All Of Our Care And Finish The Painting, Then Have Someone Else Put Their Name On It.

In The Long Arc Of Time, You Are Only Relevant If Customers Love You.