Everybody Doesn't Want To Have To Be

If I Know What Your Messages Are, If I Can Read Those, I'll Probably Be Able To Conclude Where You're Going, Who You're With, The Location The Message Was Sent.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

We Believe In Saying No To Thousands Of Projects So That We Can Really Focus On The Few That Are Truly Important And Meaningful To Us.

I Just Want To Build Great Products.

Televisions Are Devices With Screens That Things Appear On.