Leaders Who Led Their Organizations Quietly And

Those Who Build Great Companies Understand That The Ultimate Throttle On Growth For Any Great Company Is Not Markets, Or Technology, Or Competition, Or Products. It Is One Thing Above All Others: The Ability To Get And Keep Enough Of The Right People.

Good Is The Enemy Of Great. And That's One Of The Key Reasons Why We Have So Little That Becomes Great.

You Must Maintain Unwavering Faith That You Can And Will Prevail In The End, Regardless Of The Difficulties, And At The Same Time, Have The Discipline To Confront The Most Brutal Facts Of Your Current Reality, Whatever They Might Be.

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

...the Question, Why Try For Greatness? Would Seem Almost Tautological. If You're Doing Something You Care That Much About, And You Believe In Its Purpose Deeply Enough, Then It Is Impossible To Imagine Not Trying To Make It Great. It's Just A Given.