It's Very Easy For Trusted Companies To

When People Think Of The Outcomes Of Their Decisions, They Think Much More Short Term Than That. They Think In Terms Of Gains And Losses.

We Have A Very Narrow View Of What Is Going On.

Facts That Challenge Basic Assumptions-and Thereby Threaten People's Livelihood And Self-esteem-are Simply Not Absorbed. The Mind Does Not Digest Them.

Employers Who Violate Rules Of Fairness Are Punished By Reduced Productivity, And Merchants Who Follow Unfair Pricing Policies Can Expect To Lose Sales.

We Can't Live In A State Of Perpetual Doubt, So We Make Up The Best Story Possible And We Live As If The Story Were True.