It's Sad And Upsetting When You See

It Doesn't Matter If You're Right, It Matters If You Are Understood.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Courage Is The Willingness To Speak The Truth About What You See And To Own What You Say.

The Ends Do Not Justify The Means

Choose Your Customers. Fire The Ones That Hurt Your Ability To Deliver The Right Story To The Others.