It's Management's Job To Know.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.

Choice Of Aim Is Clearly A Matter Of Clarification Of Values, Especially On The Choice Between Possible Options.

3% Of The Problems Have Figures, 97% Of The Problems Do Not.

When Asked What Single Event Was Most Helpful In Developing The Theory Of Relativity, Albert Einstein Replied, "figuring Out How To Think About The Problem".

Eighty Percent Of American Managers Cannot Answer With Any Measure Of Confidence These Seemingly Simple Questions: What Is My Job? What In It Really Counts? How Well Am I Doing?