People Need To Know How Their Job

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

The Only Useful Function Of A Statistician Is To Make Predictions, And Thus To Provide A Basis For Action.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

The Aim Should Be To Work On The Method Of Management.

A Man Who Knows Not His Limitations Is Of No Use To Anyone.