It's Easy To Pretend Expertise When There's

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

If You Speak Up Online And Your Ideas Have Currency, People Are Going To Show Up And Want To Connect With You. What We Need More Of Are People With The Guts And Emotional Labour To Do This. The Greatest Shortage In Today's Society Is An Instinct To Produce.

If You Can Embrace The Idea That Your Success And Happiness Are Tied Up In Defeating The Fear That's Holding You Back, You're 90 Percent Of The Way To Where You Need To Go, Because No, We're Not Kids, And No, This Is Not A Bike.