It Is The Goal Of The American

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.

Quite Apart From Any Conscious Program, The Great Cultural Historians Have Always Been Historical Morphologists: Seekers After Theforms Of Life, Thought, Custom, Knowledge, Art.

The Awareness Of The All-surpassing Importance Of Social Groups Is Now General Property In America.

A Superstition Which Pretends To Be Scientific Creates A Much Greater Confusion Of Thought Than One Which Contents Itself With Simple Popular Practices.

The Content Of The Ideal Is A Desire To Return To The Perfection Of An Imaginary Past.