It Is Easier To Raise The Performance

The Most Critical Case In A Corporation, Especially A Big One, Is When Everything Goes Well, When You Have Accomplished Your Objectives. When The Temptation Is To Work Twice As Hard Instead Of Saying, "we Have Accomplished Our Objectives, We Have To Think Again."

We Now Accept The Fact That Learning Is A Lifelong Process Of Keeping Abreast Of Change. And The Most Pressing Task Is To Teach People How To Learn.

What We Are Good At Comes Easy, And We Believe That Unless It Comes Hard, It Can't Be Very Good.

We No Longer Even Understand The Question Whether Change Is By Itself Good Or Bad, ...we Start Out With The Axiom That It Is The Norm. We Do Not See Change As Altering The Order... We See Change As Being Order Itself - Indeed The Only Order We Can Comprehend Today Is A Dynamic, A Moving, A Changing One.

I'm A Writer. I Could Not Or Would Not Ever Run A Business. I Don't Even Have A Secretary. And Contrary To Some Of The Stereotypes, Entrepreneurs Are Not Loners. I Am.