Business Purpose And Business Mission Are So

"the Area In Which The Executive First Encounters The Challenge Of Strength Is In Staffing. The Effective Executive Fills Positions And Promotes On The Basis Of What A Man Can Do. He Does Not Make Staffing Decisions To Minimize Weaknesses But To Maximize Strength."

Profit Is Not A Cause But A Result-

Inside An Organization There Are Only Cost Centers. The Only Profit Center Is A Customer Whose Check Has Not Bounced.

Political Freedom Is Neither Easy Nor Automatic, Neither Pleasant Nor Secure. It Is The Responsibility Of The Individual For The Decisions Of Society As If They Were His Own Decisions-as In Moral Truth And Accountability They Are.

And No Matter How Serious An Environmental Problem The Automobile Poses In Today's Big City, The Horse Was Dirtier, Smelled Worse, Killed And Maimed More People, And Congested The Streets Just As Much.