It Doesn't Matter If You Call It

A Startup Is A Human Institution Designed To Deliver A New Product Or Service Under Conditions Of Extreme Uncertainty.

Lean Thinking Defines Value As Providing Benefit To The Customer; Anything Else Is Waste.

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.

Sustainable Growth Is Characterized By One Simple Rule: New Customers Come From The Actions Of Past Customers.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.