It Became An Exercise To Reduce And

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

True Simplicity Is, Well, You Just Keep On Going And Going Until You Get To The Point Where You Go... Yeah, Well, Of Course.

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.