In The Modern World Of Business, It

Never Write An Advertisement Which You Wouldn't Want Your Own Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine. Do As You Would Be Done By.

Never Use Tricky Or Irrelevant Headlines… People Read Too Fast To Figure Out What You Are Trying To Say.

The Worst Fault A Salesman Can Commit Is To Be A Bore...... Pretend To Be Vastly Interested In Any Subject The Prospects Shows An Interest In.

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

Give People A Taste Of Old Crow, And Tell Them It's Old Crow. Then Give Them Another Taste Of Old Crow, But Tell Them It's Jack Daniel's. Ask Them Which They Prefer. They'll Think The Two Drinks Are Quite Different. They Are Tasting Images