The Best Idea Is The Simplest.

Our Offices Must Always Be Headed By The Kind Of Men Who Command Respect. Not Phonies, Zeros Or Bastards.

Advertising Is The Place Where The Selfish Interests Of The Manufacturer Coincide With The Interests Of Society.

I Never Assign A Product To A Writer Unless I Know That He Is Personally Interested In It. Every Time I Have Written A Bad Campaign, It Has Been Because The Product Did Not Interest Me.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood

Give People A Taste Of Old Crow, And Tell Them It's Old Crow. Then Give Them Another Taste Of Old Crow, But Tell Them It's Jack Daniel's. Ask Them Which They Prefer. They'll Think The Two Drinks Are Quite Different. They Are Tasting Images