You Make The Best Products You Can,

It Is Flagrantly Dishonest For An Advertising Agent To Urge Consumers To Buy A Product Which He Would Not Allow His Own Wife To Buy.

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.

Try And Inject Into Every Commercial You Make A Touch Of Singularity; A Bird That Will Hook On To The Consumers Mind

When You Have Nothing To Say, Sing It.