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In Television The Product Is Not The Program; The Product Is The Audience And The Consumer Of That Product Is The Advertiser. The Advertiser Does Not 'buy' A News Program. He Buys An Audience.
-Linda Ellerbee
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In Television The Product Is Not The

Linda Ellerbee
In Television The Product Is Not The Program; The Product Is The Audience And The Consumer Of That Product Is The Advertiser. The Advertiser Does Not 'buy' A News Program. He Buys An Audience.
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